Rushmita’s life changed forever when her father, Dr Shamsul Alam, suffered a stroke during a surgery in 2008 that left him paralyzed in a deteriorating state for the rest of his life. This was the start of her journey to understanding what it means to cope with having a loved one affected with a physical disability.
During her Master of Design program in Inclusive Design at OCAD University from 2014, Rushmita was exposed to a wonderful community of designers, including her mentor Dr. Jutta Treviranus. She applied her learning to combining accessibility and fashion in innovative and creative ways.
Mana’s journey in fashion started since her early childhood with her lifelong passion for fine art and design. As an avid mindfulness practitioner, she learned about the importance of social responsibility and the environmental impact of fast fashion throughout her journey.
After graduating from University of Arts of London in Fashion Design Management, Mana learned to reshape boundaries between fashion and function after specializing in Universal Design. She realized her work could have a positive health impact on people and on the planet.
The idea of easy design that lasts resurfaced in Mana’s personal life while recovering from a shoulder injury. She realized how difficult it was to put clothes on every morning, and thought of the millions of people that go through something similar every day. Introducing simple but thoughtful ideas in fashion design to make life easier for all is her continuous goal.
The journey towards creating an inclusive brand would be nowhere without the strong team of builders and supporters who have personally invested time and effort in the brand – e3 loves you!
Zarene Sepehripour – key support in marketing and brand management.
Belal Ahmed – helps the company with production and manufacturing abroad.
Afruza Alam – coordinates visits and event management in Toronto long term care homes.
Spirit Synott, Dancer, actor, and visual artist – inspires e3 Koncept and assists with design development.
e3 Koncept would also like to acknowledge: Jutta Treviranus, Sambhavi Chandrashekar, Clint Gaudry, Minoo Sikand, Nancy Xia, Alexis Pastuch, and Pathy Deguia for their insights along the way.
And interns from OCAD, George Brown and Seneca for their help.
e3 partners with ethical factories around the world who share our vision of creating quality products made in a safe and friendly environment while being eco-conscious. We have personally visited each facility to ensure that these standards are being upheld. We are proud to work with factories that support women, elders, and people with physical disabilities by providing them with transportation, daycare centres and health care.
The e3 soft launch was held at Castleview Wychward Towers, a City of Toronto long-term care home. Residents, caregivers and the staff were all excited to participate in the fashion show, and it was a great experience for the brand to receive first-hand feedback on the quality and function of the samples used.